Loom de Nimes, a sister company to Antanna (also co-owned by Anthony and Anne Keyworth) acquired the retail license to operate British fashion label Paul Smith in South Africa, where it owned and operated two shops.
The first shop, designed by architect Sarah Calburn, opened in Johannesburg on the corner of 7th Street and 4th Avenue in the leafy suburb of Parkhurst in mid-November 2007. Later that month the Cape Town shop opened inside the V&A Waterfront’s Victoria Wharf’s luxury retail wing in amongst Louis Vuitton and Burberry.
In 2012 the V&A Waterfront shop closed its doors. It relocated to an upgraded retail space in the heart of Cape Town’s CBD and is now situated on the highly visible corner of Bree and Wale streets.
The upgrade entailed the acquisition of a historical building that dates back to 1860. Anthony and Anne Keyworth undertook an in-depth research process (which entailed lengthy consultation with heritage experts to investigate the property’s rich history), extensive property renovation, plus the re-branding of the Cape Town shop from a Paul Smith Prestige store to a Paul Smith Jeans shop, which is far more relaxed and reflects the more casual style of dressing, which Cape Town has become accustomed to.
In January 2014 Anthony and Anne Keyworth sold the Paul Smith business to The Surtee Group, which owns a number of world-class luxury fashion stores in South Africa including Burberry, Dunhill, Hugo Boss, Hackett, Mont Blanc and Zegna. The sale of the Paul Smith brand successfully concluded Loom de Nimes’s 7-year business strategy in clothing retail.