Loom was a men’s multi-brand fashion store, which was situated along 4th Avenue in Parkhurst, Johannesburg. It opened in September 2011 and specialised in cult-status brands including Comme des Garcons, Sixpack France, A.P.C., Fred Perry, Staple, Odd Future, Denim Demon, Denham the Jeanmaker as well as limited edition footwear from Nike, Adidas Originals and Puma.

Through intimate involvement in the fashion industry, co-owner Anthony Keyworth handpicked and painstakingly procured each of Loom’s brands. In addition, Anthony Keyworth was responsible for the interior design of the shop.