LOOM CAPE TOWN

Anthony Keyworth opened Loom’s second shop in June 2013. It was situated along Bree Street in Cape Town – recognised by Monocle magazine one of Cape Town’s best retail locations.

Like Loom Johannesburg, Loom Cape Town quickly established a reputation for stocking never-before-seen collections from post-youth fashion brands including Staple, Sixpack France, A.P.C. and Fred Perry.

Anthony Keyworth positioned Loom Cape Town as the go-to store for extremely limited edition footwear, such as the Nike 1972 QS and the Nike Kobe 8, which were both available exclusively in South Africa at Loom.

Loom Cape Town received local and international exposure in consumer and trade media for retail design innovation. After a spate of serious burglaries in Cape Town and Johannesburg the decision was made to close both shops in September 2013.

Later that month, Anthony Keyworth sold the Loom brand to South African start-up, Superbalist.com (formerly known as Citymob.com), which is South Africa’s leading online marketplace for fashion and design items.