After observing a dearth of premium Apple accessories and identifying a gap in the market, Anthony Keyworth secured the exclusive distribution rights for Case Scenario products for the entire African continent. Case Scenario’s collections included Pantone, Keith Haring, Space Invaders and Smiley.

An aggressive PR plan was implemented to support the retail launch of Case Scenario products including iPhone 4, iPhone 5, iPad and MacBook cases. Strategic relationships were established with key retailers such as Exclusive Books (top-tier stores and airport shops), Look & Listen, Apple specialists (Digicape and iFix) and boutique-style fashion shops (astore and Loom).